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BMW India is the pioneer in bringing luxurious dealerships to India. It has set a decisive course in India by setting up BMW dealerships of international standards across all metropolitan centers of the country. BMW car dealers have set very high standards in service quality and customer care. Today’s car buyers are a tech-savvy bunch, procuring all the information they need before setting foot into a dealership.

Challenges

  • Bavaria motors had planned for aggressive digital marketing plans to promote the BMW series 3 – Sedan, BMW series 5 followed by Test Drive Sign up.

  • Coupled with the world famous BMW brand it decided to enhance its dealership network to reach newer customers across different areas in Pune and Goa.

  • The main challenge was for launching digital marketing campaigns and to increase the internet traffic of the target segment

  • Redirecting referred users to the proper redemption on the launched website.

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Solution

Spokes online marketing campaigns consistently through collective communication channels and reaches its targeted audience with greater impact than through individual communication.

  • It was involved in creating following campaigns for BMW:

  • Brand Campaign Search – BMW and Product Campaign Search – BMW 3 Series Sedan

  • Product Campaign Display Topic – Cars

  • Product Campaign Display Managed Placement – Cardekho.com, Gaadi.com

  • Remarketing Campaign – All Visitors, Specific product remarketing, sign up drop off